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Key Notes
Key Nashville News...
What's Hot!

Sambuca Nashville is a dining destination which hosts Grammy Award winning performers and features a unique, eclectic atmosphere.  Guests are greeted by live music seven nights a week. Sambuca Nashville's stunning interior features intimate dining areas and a bar where Nashville comes to see and be seen.

Watermark Restaurant embodies the urban sophistication of its location in the rapidly developing Gulch district of downtown.  The cuisine at Watermark seamlessly blends the region's products and dishes with the simple, disciplined techniques of classic cuisine. Executive Chef Joe Shaw applies his experience, most notably as chef de cuisine at famed Southern Chef Frank Stitt's Bottega Restaurant, to a daily menu that highlights the best products of the season.




Music City Connection is a monthly radio show created, recorded and produced by the Nashville CVB in Music City and broadcast exclusively by XM Satellite Radio on XM's highway 16 channel. The show showcases songwriters of all genres - performing their hits, revealing their influences and sharing their personal stories of writing, recording and living in Music City.



Fifty bands and 28 entertainment stages will guide 17,000 athletes though 26.2 miles of Music City from Centennial Park to the Coliseum on April 29, 2006 for the Country Music Marathon &  ½ Marathon. Race participants can enjoy a post-race concert in downtown Nashville.  Past performers include Brad Paisley, Martina McBride and Phil Vassar. Everyone registered for the marathon and ½ marathon receives free admission to the concert.  www.cmmarathon.com



65th Annual Running of the Iroquois

May 13, 2006 www.iroquoissteeplechase.org The Iroquois is one of the oldest, most prestigious and most challenging steeplechase races in the country. Six races offer total purses and bonuses of $345,000. Benefits Vanderbilt Children's Hospital.


May 26 - September 4, 2006

Ready for a vacation full of shows, music, food and fun? Check out SummerFestTM at Gaylord Opryland Resort & Convention Center (GORCC). Every weekend from Memorial Day through Labor Day, GORCC will salute summer with live music; roving artists and performers; a larger-than-life sand box for kids; mini cirque-style performances; Chinese acrobat shows; sensational laser light and water shows; wine and cheese tastings and much, much more. Weekends were made for fun and SummerFest offers more than 90 hours of entertainment options daily. Visit Gaylord Opryland; get away to their "tropical" location in the heart of Tennessee. It is always a beautiful 72ºF inside nine acres of magnificent atriums. For info call 1-888-999-OPRY.


CMA Music Festival/Fan Fair 2006  

June 8-11, 2006

Known as "Country Music's Biggest Party!," this event is, and will forever be, about the fans.


Client Quote...


"We were EXTREMELY HAPPY, 110% happy! We loved the tournament and your services. Everything went so smoothly and attendees were absolutely ecstatic! Thank for your wonderful insight and professionalism.  I look forward to working with you again!"  

World Travel BTI Meeting Services


Next Edition



The Key to Technical Productions




















































Key Owners Message

Welcome to another edition of KEY NOTES the newsletter of The Key Event & Helen Moskovitz Group (KE&HMG), which provides you with valuable information that will assist you in creating the best ever meeting or event.
Valerie W. Hershiser, CMP, DMCP Helen L. Moskovitz, DMCP Mears W. Fox, DMCP
Valerie W. Hershiser, CMP, DMCP Helen L. Moskovitz, DMCP Mears W. Fox, DMCP

Earlier this year, The Key Event & Helen Moskovitz was awarded ADME's (Association of Destination Management Executives) Achievement Award for Best Tour Program, which recognizes excellence in destination management.

Celebrating over 25 years of event excellence in Nashville! Together, we will unlock the possibilities for your next meeting or event.

The Key Event


Key Hotel Spotlight

The Nashville Airport Marriott is where the city retreats without relinquishing its convenience, where people still recognize the importance of hospitality, and where the Old South and the New South unite.  

Located convenient between downtown Nashville and Nashville International Airport, the Nashville Airport Marriott adorns 17-acres of beautifully landscaped hills with 398 guest rooms including six executive suites and two spacious parlors, and more than 24,000 square feet of flexible meeting and banquet space.  The recently added Cumberland Ballroom offers state-of-the-art cutting-edge technology, which includes Lights Fantastic, a computer generated collection of lighting effects that can change the mood of the room with the touch of a button.  On-site technical support is available to ensure the stress-free ease of a well-planned meeting.  In addition, an outstanding culinary team can successfully create memorable experiences for any one-of-a-kind themed event. For more information about the Nashville Airport Marriott, call 615.889.9300 or visit www.nashvilleairportmarriott.com.

When planning the menu for a reception there are many aspects to consider such as, the length of the event, size of the group, nutrition, budget, facility capabilities and demographics of attendees.


Successful reception menu planning starts with understanding your group, their history and expectations and knowing your event objective.  When working with a DMC, hotel or caterer, it is important to communicate the goal of your reception, the budget and any themes.  It is also critical to communicate what is happening before your reception and immediately following your reception.   For example, if your welcome reception is held on your main arrival day and attendees have traveled far distances to get to the meeting and your reception is being held from 6:00-7:30pm, guests will likely expect a dinner menu at the reception. Whereas, for a reception being held 45 minutes before your final night dinner, guests will most likely expect light or passed hors d'oeuvres. 


Determining how much food to serve is often the hardest area to address because it is not only the number of guests, time of the event,  but also the type of guests that helps determine quantities.  Knowing this information when planning a reception can make a difference between a successful and unsuccessful reception.  The rule of thumb used for receptions is to plan for eight to 12 pieces per person unless the reception is replacing a meal, then plan for 15 to 20 pieces per person. 


Featured Nashville Hotel Offer

There are many ways to save money at your reception while being creative.  Some ideas are to capitalize on your location, select foods that are indigenous to the area and take into consideration the season of your event.  Some foods are seasonal and less expensive at certain times of the year in certain regions.  Also, consider that lighter meals should be served in warmer and summer months while heavier meals served in winter months. 



KE&HMG works to provide the most value for our clients when planning their receptions.  Some of the cost saving suggestions KE&HMG provides when appropriate are: 

  • make your food part of your décor for example put crudités in vases or provide sushi displays
  • select foods that involve a strong fragrance, are eye-pleasing and or provide activity
  • limit seating to 20% of the attendees
  • use smaller plates
  • provide inexpensive crowd pleasers such as food stations with stir-fry and fresh pasta
  • be mindful of your room layout and flow
  • offer a dessert buffet so that meal consumption is lower
  • offer a smaller variety in large quantities
  • pass the food to control the portions and extend serving time
  • provide entertainment, activities and decor to divert attention
  • avoid expensive foods such as delicacies such as shrimp and oysters
  • look at all your options, sometimes providing carving stations might be cheaper than providing expensive passed hors d'oeuvres 

Successful reception menu planning can be easily achieved with careful planning and great attention to detail.


Key Solutions For

Renaissance Nashville Hotel is offering hot rates for hot dates.   Hot dates for 2006 include June 1 - 6, July 26 - 30,  August 13 - 20, September 5 - 10, October 26 - 31, November 11 - 16, and December 1 - 5.  Hot dates for 2007 include January 14 - 21, February 14 - 16, March 25 - 31, April 2 - 9, May 2 - 6, June 1 - 6.  For more information about these hot dates, please call the Renassiance Nashville Hotel Sales Department at 615.525.4149.



Gaylord Opryland Resort & Convention Center (GORCC) is treating classic car enthusiasts to a wheel of a deal during the 2006 Tennessee Cruzin National Car Show.  The very best selection of American automobiles manufactured between 1900 and 1980 will be brought together in one place for competition and show June 9-11, 2006 at GORCC.   With exclusive packages for this car show, guests can choose from two-night or three-night deals.  Both packages include:  Room accommodations at Gaylord Opryland Nashville Ticket for a dinner cruise and show on the General Jackson® Showboat,  3-day pass (3-night package) or 2-day pass (2-night package) to the Tennessee Cruzin National Car Show (June 9-11) at the Gaylord Opryland Pavilion, Daily breakfast buffet at Rachel's or Cascades Seafood Restaurant and Gaylord Opryland VIP Coupon Book, valued at more than $250.  Retail prices start at $252*.  Guests can also choose to stay at the Radisson at Gaylord Opryland. For reservations or more information, please call 1-888-999-OPRY (6779) or log on to www.gaylordopryland.com. *Per person based on double occupancy, plus applicable taxes and resort fee. Other restrictions apply.


Key Players

Heather Throneberry

KE&HMG Production Manager

As a Production Manager for The Key Event & Helen Moskovitz Group, Heather excels at creating great relationships with her clients and pays great detail to all aspects of her clients' programs.   She has high event standards and she is extremely dependable, honest and hard working.   

Heather joined The Key Event & Helen Moskovitz Group in 2005.  She previously worked at Kennedy Space Center as a meeting planner, supporting meetings and events vital to the success of the Return to Flight launch.  Heather received numerous awards for her support of pre-launch meetings.  Heather learned the essentials of event planning and excellent customer service through successfully coordinating weddings. 


Some of her past clients includes Las Palmas/Del Sol Medical Center, Southern Business Communications and American Correctional Association.

Heather grew up in Ohio and is a graduate of Freed-Hardeman University.       



Key Nashville News

Penny Kiel   

Dr of Catering & Convention Services

Hilton Nashville Downtown


Hilton Nashville Downtown has named Penny Kiel, Director of Catering & Conference Services and Rachel Coleman as Executive Meetings Manager.  Ms. Kiel had previously worked for The Hermitage Hotel and Gaylord Opryland and Ms. Coleman for the Doubletree Hotel in Nashville.


Renaissance Nashville Hotel New Bedding Collection

The Renaissance Nashville

Hotel's  beautifully-appointed guest rooms feature the new Renaissance ® Bedding Collection!  Slip between 300-thread-count sheets, thicker mattresses and plush topper and custom-sheeted duvets.


Powder recording in Nashville
Loews Hotels chain, well known for spearheading the trend with the introduction of its Loews Loves Pets program in 2000, currently offers at Loews Vanderbilt Hotel Nashville, "The Hound of Music". Where better than Music City for canines to cut their first CD?  At Loews Vanderbilt Hotel Nashville, dogs head into the studio with a voice coach for a professional recording session where they'll howl along with a musician or bark to their favorite karaoke beat. Priced at $1,599 a night, the package offers dogs the ultimate star treatment with accommodations in one of Loews Vanderbilt's plush, pet-friendly suites. Package highlights include a pet room service voucher, a massage, a limo ride to the studio and a personalized CD case.


Union Station Hotel

Working with historic preservation specialists, the Union Station Hotel is currently restoring and renewing this National Historic Landmark to its' original elegance and grandeur.   This historic boutique hotel will transform all public areas featuring the 65-foot atrium lobby with Tiffany-style stained glass barrel-vaulted ceiling and 125 unique guest rooms.  The renovations will emphasize the distinctive Romanesque architecture and old-world charm while offering modern conveniences on a more intimate scale.  The Union Station Hotel will remain open during this time and will provide a unique glimpse into classic hotel renovation.  Estimated completion is the summer of 2006. 


The Hermitage Hotel is a Mobil Four-Star and AAA Five Diamond award recipient.  In addition, The Hermitage Hotel has recently hired Joey Guiyab as a new sales manager.


The Key to KE&HMG

KE&HMG specializes in the design and implementation of events, activities, tours, transportation, program logistics, off-site events, theme parties, entertainment, teambuilding events, speakers, unique gifts and specialty merchandise, recreational activities and more for groups of 10 to 10,000.

KE&HMG is the key to special events and destination management services. Unlock the possibilities with Nashville's only award winning destination management company serving Music City USA since 1978.


The Key Event & Helen Moskovitz Group   95 White Bridge Road, Suite 500   Nashville, TN 37205
Phone: 615.352.6900   Fax: 615.356.9285   www.nashvilledmc.com